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What is Google Analytics and how does it work?

What is Google Analytics? Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account. Google ...

What is Search Engine Optimization (SEO)? Rank #1

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be ...

Digital Marketing in Tanzania

Digital marketing is all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Why is digital marketing important? Digital marketing helps you reach a larger ...
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